The OXO Philosophy
Emotion. Expression. Connection.
OXO Universe
OXO is a brand created to remind us that life is not just about working harder — it is about seeing clearer, feeling deeper, and growing better.
At the heart of OXO is a simple symbol: O + X — hugs and kisses.
It represents connection, encouragement, emotional honesty, and the courage to express what we feel.
OXO was created for a generation that wants more than products. They want stories. They want characters they can relate to. They want objects that make them feel seen, supported, and inspired.
Through the worlds of Work, Play and Grow, OXO brings emotional energy into everyday life — from furniture and lifestyle products to collectibles, gifts, apparel, creative spaces and community experiences.
OXO is not just cute.
OXO is a reminder that behind every smile, every dream, every struggle and every small win, there is a story worth celebrating.
Our mission is to design characters, spaces and products that help people feel lighter, braver and more connected — whether they are working, learning, resting, playing or simply trying to become a better version of themselves.
OXO is about redesigning life with more heart, more energy
Our Inspiration in details
Our Peanuts™ furniture collection blends ergonomic innovation with timeless charm — designed for home offices, study spaces, and creative environments.
Design and technical drawings
Measurments
Furniture functionality analysis
Interior 3D visualisation
